To support the launch of Roche's latest blood glucose meter, I guided and assisted my small but mighty team in crafting an incredible amount of engaging ad layouts, social media examples, and storyboards. In the end, stakeholders and focus-group participants selected a concept that was surprisingly simple, just like the benefits the product delivers.
Initial unused concepts developed for positioning the product
Preliminary storyboard and social media ideas.
Final Patient-facing master campaign ad - Accu-Chek Guide blood glucose meter
Final Healthcare Provider master campaign ad - Accu-Chek Guide blood glucose meter
In-store pharmacy insert - Accu-Chek Guide blood glucose meter
Prescriber checklist - Accu-Chek Guide SimplePay program
Tradeshow materials - Accu-Chek Guide meter and SimplePay program
Media Fact sheet - Accu-Chek Guide blood glucose meter
Pages from an interactive iPad sales aid. Tapping and swiping navigates the viewer
through the product features in an engaging manner. - Accu-Chek Guide blood glucose meter
Healthcare provider product brochure - Accu-Chek Guide blood glucose meter
